Digital Marketing and Data Analytics

Course ID

01-14

Credit

120 Hours credit (27 Faculty + 63 Major + 30 Elective)

Method

Lecture, Online, Seminar

Department

Business Intelligence

Prepare for the future of marketing by combining digital marketing strategies with data analytics. Develop the skills to understand customer behavior, analyze market data, create effective digital campaigns, and support businesses in making smarter, data-driven marketing decisions.

Digital Marketing
Data Analytics
Social Media Marketing
Customer Insights
Marketing Strategy
Digital Advertising
Market Research
Consumer Behavior
Marketing Data Analysis
E-Commerce

Time	Place	Room	Date Range	Instructor
9:00am – 11:00am	KU2 Hill	203	Aug 21, 2018 – Dec 15, 2018	Carol Dawson (PhD)